During our planning stage, we argued long and hard about having a physical retail outlet, that we could expand upon as the website grew. We finally came to the conclusion that it made the best strategic sense to launch a … Continue reading
You have heard from James, so I reckon it’s time to introduce myself. I guess you could describe me as one of the outdoor bods :) I’m going to be helping James and the rest of the toggers by telling … Continue reading
Lots of great blogs and websites are out there already, covering the capital raising exercise each new company has to go through, so I won’t go into this in minute detail. However, for what it’s worth, here’s my experience of … Continue reading
Having decided that Matt’s :) idea to launch with Equestrian products was flawed, we started running through our options. The basic plan hadn’t changed, we wanted to scale the site up to ultimately cover everything outdoors and adventure sports related. … Continue reading
So, Webtogs would take over the world, one outdoor activity at a time, starting with horses (or equestrian wear, to be more accurate). We looked at a few equestrian websites, talked at length to my wife Mandy, as the resident … Continue reading
There’s been a lot written about naming companies. Ryan Carson’s excellent blogs carsonified and barenakedapp cover this in some detail, so I’ll be brief. The naming process for us was long and painful. Right from the outset, we decided that … Continue reading
