Take Note World: Rab is Awesome

Last weekend whilst discussing work with my friend Alex, I was surprised to hear that he had never heard of the brand Rab. This was very surprising to me, because of the 50+ brands we sell at Webtogs, Rab ranks second only to The North Face in terms of sales – and even then it’s a close-run thing. It’s also very much the ‘it’ brand in the market at the moment, with a rapidly expanding fan-base and amazing sell-through, not to mention the fact that it’s been around as a flag bearer of the British outdoor kit industry since the 1980s. (more…)

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